Meeting Point
Meeting Point was a photography conference held at the University of Salford in 2018. The task was to create a logo, along with branding for the entire conference and extra merchandise that could possibly be sold throughout the event. My solution was a simple and modern design scheme. The logo incorporates light rays coming together to create a "Meeting Point". I really wanted it to be a very clean and minimalistic mark that would work well across multiple platforms and print mediums. The rest of the design scheme is very modern and clean to prioritise legibility that is very important for an event like this. I tried to create a very complete and cohesive branding campaign that included a website, event programmes, signs and banners, event items, merchandise and also a projection of the logo at the venue.